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About Us

At ACTION we provide mission-driven start-ups the guidance needed to address complex community problems and create social equity change.

While the Central Coast offers significant beauty and rich soil, our community remains overwhelmed by persistent social challenges.

ACTION inspires social change by lending our passion, expertise, leadership and resources to bring bold ideas for community transformation to life.

Mission: Empower people to transform their communities in Monterey County and beyond.

Our ApproachWe believe that to achieve social equity, we must take a collaborative, action-oriented approach to our work.

Our Story 

Over the past twenty-plus years, ACTION has sponsored more than seventy projects and incubated several dozen programs and initiatives within Monterey County and beyond. We look for innovative ideas that can help strengthen our community by responding to emerging or ongoing needs.  As our name indicates, we cultivate ideas and take the necessary ACTION to find solutions.

Meet Our Team

Board of Directors

  • Pat Herro – President
  • Annabelle Rodriguez– Vice President
  • Mars Lang – Treasurer
  • Fran Mosher – Secretary
  • Wayne Lavengood